The first time

First times in life are milestones and yesterday was no exception. For the first time in my life, I registered a brand. Remember the good news I had to share before leaving on holidays? Today we registered our brand, our first brand, and I feel some sort of parental proud. Seeing this project grow and gain its own shape has been one of the most pleasurable work-related experiences. Every step we take feels like an acomplishment, like a small step on our personal and entrepreneurial growth.

I speak in plural because one key element in this odissey was my "partner in crime", Joji. She is a great incentive for me: there are no obstacles in front of her; if there, she graciously overcomes all difficulties with a smile on her face. In the meantime, she has also become a great friend, which brings me immense joy. Just one year ago I was a lot lonelier here in Buenos Aires and today the days are too short for all the things I want to do.

While I´ll go set up our upcoming shops, I´ll leave you with the happy photos. Check out Joji´s version of yesterday´s events here (in spanish).